Available in the King Size 20s variant only, JTI said the limited edition design delivers a modern look to reflect ‘the creative spirit of the brand’.
Jeremy Blackburn, JTI head of communications, said: “The Premium segment remains an important sector of the tobacco category, holding a 17.6% share of the Ready Made Cigarette (RMC) tobacco market. Camel offers retailers the opportunity to make generous profit margins.
“The limited edition packs are designed to celebrate Camel’s on-going creativity, vibrancy and innovation, reaffirming its position as a relevant and profit driving must stock brand for tobacco retailers.”